Wedding Dresses Appearing On Runway Shows.
Does anyone know how soon to expect a dress to appear on the racks after appearing in a runway show to promote the fall or spring collection?
Posted by Barbara; updated 07/22/07
Reply
If they are couture (Vera Wang, etc), they go to the couture show in October. The bridal shops place their orders, then the gowns are delivered in late December/Early January.
If the gowns are not couture (Maggie Sottero, etc), they go to the Vegas market so bridal buyers can choose them. This happens in September. The gowns usually start being delivered to stores in Early/Mid December.
Orders placed on those gowns would take anywhere from 4-26 weeks depending on the designer.
I hope this answers your question!
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Posted by Gown Liquidators; updated 07/22/07
