Stressed Graduate Student - Need Pricing Info

I`m currently a graduate student at Keller Graduate School of Management in Tampa, FL working towards an MBA. I`m taking a Marketing course and my term project is to create a marketing plan for starting a social event planning business in the Pinellas County, FL.

I`ve already developed a rough draft for product description, target market & competition (little sketchy), and I`m now on the Product Pricing portion and have no clues about the general industry norms.

I would greatly appreciate some information on pricing for different types of events (actuals or what the industry is doing), how fees are structured with vendors (actuals or what the industry is doing), and any other pricing info (startup costs, insurance, etc) that you think might be useful.

Unfortunately this is an eight-week course and I have about two and a half weeks to pull my plan together so any information you can provide would be really appreciated. Please help a stressed student in need.

Thanks In Advance!
Posted by Alicia; updated 08/08/05